Kylie Jenner is once again under fire—this time for a controversial advertisement promoting her new vodka soda brand, Sprinter, released while deadly wildfires raged across Los Angeles. The ad, which featured luxurious settings including a cozy fireplace, immediately sparked backlash, with critics calling it “insensitive” and “offensive” given the devastation happening just miles away.

🔥 “Really, Kylie? People are losing their homes, and you’re out here selling vodka next to a fire? This is beyond tone-deaf.” – One outraged Twitter user wrote.

🚨 “This ad should have never been released. The timing is awful, and it’s giving ‘I don’t care about real-world problems’ energy.” – Another added.

But the controversy didn’t stop at the ad. Reports surfaced that Kylie had been taking multiple private jet flights in the middle of the wildfire crisis—despite widespread warnings about worsening climate conditions. While the billionaire beauty mogul later pledged to donate products and aid to victims, many saw it as damage control rather than a genuine act of goodwill.

“Flying your private jet while LA is burning and then trying to sell us alcohol? Kylie Jenner truly lives in her own world.” – One Instagram commenter wrote.

As the backlash escalated, Kylie has yet to directly address the situation. Sources close to the star claim she was “heartbroken” over the wildfires and had “no intention” of offending anyone. Still, the controversy has left a bitter taste in many fans’ mouths—especially as climate activists continue to call out celebrities for their excessive carbon footprints.

Will Kylie manage to shake off yet another PR disaster, or has this scandal finally cracked her flawless image? The internet is watching. 👀