WATCH: Trailer Drops for Powerful New ‘Earnhardt’ Documentary Series

A deep dive into the upcoming Amazon Prime docuseries that captures the legend, legacy, and emotional story of Dale Earnhardt and the Earnhardt family dynasty.

A Legacy Revisited: The Return of the Intimidator

The roar of an engine. The black No. 3 slicing through the track like a blade. A fist raised in triumph. For decades, Dale Earnhardt Sr. embodied not just a NASCAR driver, but a symbol of grit, courage, and Southern pride. Now, more than two decades after his tragic passing, a powerful new documentary series promises to retell his legendary story in a way fans have never seen before.

Amazon Prime has just dropped the official trailer for the much-anticipated docuseries titled simply “Earnhardt.” The reaction from the NASCAR community has been immediate — and emotional. At the heart of the project is Dale Earnhardt Jr., both executive producer and the guiding voice behind this tribute to his father’s legacy.

The Trailer: A Glimpse into the Heart of a Legend

The newly released trailer opens with a simple, powerful line: “You never forget the first time you saw him drive.” Over grainy, nostalgic footage of Dale Sr. roaring down Daytona’s high banks, fans are instantly pulled into the emotional gravity of the series.

From there, the trailer expands — mixing iconic race footage with candid interviews, intimate family moments, and behind-the-scenes clips never before seen by the public. Dale Jr.’s narration is raw and reflective, a son coming to terms with the myth and the man.

The trailer reveals that “Earnhardt” will be more than just a celebration of racing; it’s a story about legacy, fatherhood, risk, loss, and love. Viewers are promised a window into the Earnhardt family dynamic, the intense highs and lows of Dale Sr.’s rise to racing royalty, and the aftermath of his death on that fateful day at the 2001 Daytona 500.

Behind the Scenes: A Passion Project Years in the Making

For Dale Jr., this project has been deeply personal. In recent interviews, he’s opened up about the emotional toll and healing process involved in revisiting his father’s life in such an intense way. “It’s something I’ve wanted to do for a long time,” he said. “But it had to be done right. This isn’t just about racing — it’s about the man behind the wheel.”

The series is being produced by Prime Video in collaboration with Dirty Mo Media, Dale Jr.’s production company, along with NASCAR and select members of the Earnhardt family. With a mix of archival footage, dramatized re-creations, and first-person storytelling, the series aims to create a layered, multifaceted portrait of one of motorsport’s most iconic figures.

Producers have teased appearances and commentary from some of NASCAR’s most prominent voices — including Jeff Gordon, Richard Childress, Tony Stewart, and even longtime crew members and family friends — giving fans a rich oral history of a man whose presence continues to loom large over the sport.

More Than a Racecar Driver: The Man, the Myth, the Father

While much of Dale Earnhardt Sr.’s legacy is tied to his unparalleled success on the track — seven Cup Series championships, 76 career wins, and a place among NASCAR’s Mount Rushmore — the docuseries promises to go deeper.

Viewers will get an unfiltered look at Dale as a father: the stern, sometimes distant, but ultimately loving dad who raised Dale Jr. in the shadows of racetracks across the American South. There are painful stories — of expectations and misunderstandings — but also moments of clarity and love that shaped the man Dale Jr. would become.

The documentary doesn’t shy away from the struggles of Earnhardt Sr.’s early life either. From his hardscrabble upbringing in Kannapolis, North Carolina, to dropping out of high school to pursue racing full-time, his story is the epitome of American perseverance.

Fan Reaction: Emotional, Nostalgic, and Eager

The trailer’s release sparked immediate waves of emotion across NASCAR Twitter, Reddit, and Facebook fan pages. Longtime fans of Dale Sr. shared memories of watching him dominate in the ‘90s, while younger fans — many of whom only know of him through stories and highlight reels — expressed excitement to learn more about the man behind the legend.

“This trailer gave me chills,” wrote one fan. “It’s not just about racing — it’s about the heart and soul of the sport.”

Others praised Dale Jr. for his vulnerability and dedication to honoring his father’s legacy with care and dignity. In an age where many sports documentaries focus solely on controversy or sensationalism, “Earnhardt” appears to be steering toward something more soulful and authentic.

What to Expect from the Full Series

While the exact number of episodes hasn’t been confirmed, sources close to the production suggest the docuseries will span six to eight episodes, each diving into a different era or aspect of Dale Sr.’s life and career.

Here’s what we can likely expect:

Episode 1: Roots of a Racer — The early days in Kannapolis and Dale’s introduction to racing.
Episode 2: The Rise — Breaking into the NASCAR Cup Series and his first championship.
Episode 3: The Intimidator — The creation of the legend and his fierce on-track persona.
Episode 4: Family & Fame — Life off the track, Dale Jr.’s early racing years, and the balance of fame and fatherhood.
Episode 5: Daytona 2001 — The tragedy that shook the motorsports world.
Episode 6: Legacy — The impact Dale left behind, through Dale Jr., his fans, and the future of NASCAR.

The series is expected to premiere in Summer 2025, exclusively on Amazon Prime Video.

Final Thoughts: A Tribute Long Overdue

In many ways, “Earnhardt” isn’t just a documentary — it’s a love letter. To a man who defined a generation of racing. To a father who inspired a son. To a legacy that still echoes through every corner of NASCAR today.

With a powerful trailer that already has fans buzzing, this series looks to do justice to one of the most influential and beloved figures in sports history. Whether you’re a lifelong Dale Sr. fan or a newer follower of the sport, “Earnhardt” promises to be an unforgettable ride.

Stay tuned for more updates, episode breakdowns, and fan reactions as the premiere date approaches.
For now, hit play on that trailer — and prepare to remember why we still call him The Intimidator.